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Corporate
Seed to Sale
An irrigation co-operative explains itself to the next generation of growers, without a single stock shot.
Watch trailer- Location
- Outlook, Saskatchewan
- Year
- 2024
- Runtime
- 9 min
- Format
- Corporate documentary
Trailer
Synopsis
The co-op had the problem most agricultural organisations have. Everything it does well happens slowly, underground, or in a boardroom.
Seed to Sale is a nine-minute film built around one season on three member farms, cut to a written spine the co-op uses in recruitment, at trade shows, and on its own site.
We shot it as a documentary rather than a commercial. No actors, no voiceover, and no promises the co-op could not keep.
Our role
- Producer and writer
- Written spine agreed with the board before a single day of shooting.
- Cinematography
- Four visits across one growing season on three member farms.
- Post-production
- Edit, grade and versioning for three aspect ratios.
- Captions and delivery
- Burned-in captions, transcripts, and files handed over with a usage sheet.
Production highlights
- One growing season, four visits, three member farms
- Written spine approved before the first shooting day
- Delivered in 16:9, 1:1 and 9:16 with burned-in captions
- Interview transcripts handed back for the co-op's own newsletter
Stills from the shoot
Select an image to enlarge